Day 3: Wednesday 19 October 2011

Case Study: W St Petersburg — from conception to ROI

10:30 - 11:00

What are the key steps to selecting a hotel brand to maximise demand utilisation, customer satisfaction and asset value? Real life lessons learnt and an owner’s guide from concept to exit strategy.
 

Jeremy Heyes, Senior Vice President, WATG

In conversation with:

The Owner's Representative:

Andrey Mikeshin, General Director, R.E.D. LLC (W Hotel St.Petersberg)

The Developer:

Dmitry Vorobyev, General Director, ID Limited

The Consultant:

Marina Usenko, Executive Vice President, Jones Lang LaSalle Hotels